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About Breastfeeding Success Company

Founded in Austin, Texas by Lauren Reyes, IBCLC, RLC and Janet Jones, IBCLC, RLC, Breastfeeding Success Company (BFS) provides trusted professional staffing with International Board Certified Lactation Consultants® (IBCLC) in hospitals, clinics, and partner pediatric offices located  across Central Texas. They are the region’s largest lactation services provider serving breastfeeding women and their babies; consulting healthcare providers committed to the highest standards of breastfeeding medicine; and educating employers dedicated to creating mother-friendly worksites with the goal of ensuring the health and well-being of babies, mothers and families.

  • As of February 2017, a contract with Ascension Seton made BFS the largest lactation services provider in the region.
  • In 2019, BFS served close to 10,000 parents in over 26,000 care interactions.
  • As of February 2020, a contract with Ascension Texas expanded service areas to Ascension Providence in Waco as well as exclusive implementation of Parent Education at all served facilities.

Janet Jones serves on the International Lactation Consultant Association (ILCA) board of directors as treasurer (2020 – 2023)

BFS is a proud member of the International Lactation Consultant Association, United States Lactation Consultant Association, Texas Breastfeeding Coalition and Central Texas Breastfeeding Coalition.

News Stories

Janet Jones elected to serve from 2020 – 2023 as treasurer on the Board of Directors for ILCA.

The ILCA Board of Directors has decision-making powers regarding matters of policy, direction, strategy, and governance of the organization. They steer the organization toward a sustainable future by adopting sound governance and financial management policies, and ensuring adequate resources. The Treasurer oversees ILCA’s overall financial activities and fiscal health of the organization including budget development and financial planning. Janet is excited to serve on this international professional board and will bring a unique set of skills that seek to advance the business professionalism of lactation support and increase capacity through opportunities for peer support and mentorship as well as carreer ladders for those with a passion for supporting parents on their journey to provide optimal infant nutrition. 

Founders of Breastfeeding Success are recipients of the 2020 USLCA Changemaker Award. 

Operating the largest lactation services company in Central Texas, Janet and Lauren founded The Breastfeeding Success Company (BFS) in 2014 with a mission to improve mother-baby health by providing the gold standard of breastfeeding medicine. They are publicly recognized small business leaders, and BFS was voted a favorite birth professional partner, serving ~13,000 babies/year (2019). With vitality and grace, they manage a growing staff (35+), monitor the pulse of healthcare, and model their vision of accessible, quality lactation support through the continuum of perinatal care. Their entrepreneurial minds, evidence-based skills, compassionate hearts, articulate communication, and committed advocacy — essential in changemaker leadership — fuel their momentum in the journey to help parents, healthcare partners, employers, the community, and the BFS team remove barriers to breastfeeding success. The most innovative work credited to Janet and Lauren includes a litany of “changemaker” kudos shared by staff for this nomination: securing sole-source contracts with hospitals to furnish prenatal and lactation services; engaging a medical director for clinical oversight; launching donor human milk programs in partner hospitals for premature and term infants; collaborating with healthcare partners and payers to establish cutting-edge billing systems; participating in hospital teams/committees as integrated clinical providers with equal voice in patient care and policy decisions; adopting acuity/complexity-based documentation practices to inform therapeutic delivery and reimbursement; expanding the reach of breastfeeding support to prenatal, NICU, MD office, clinic, home care, and telemedicine settings; investing in staff development and mentoring; and hosting a website with invaluable professional and public breastfeeding resources.

The Case for Breastfeeding & Lactation Support

Our Industry

While the art of breastfeeding and the science of lactation and human milk holds both thousands of years of maternal wisdom and two recent decades of scientific discovery, the support that women receive before and after childbirth is often inconsistent. Even when they receive support in hospital, mothers may encounter challenges at home or work that they find difficult to resolve, and there may be gaps with follow-up care. This lack of support throughout the entire breastfeeding journey has lead to disturbingly low levels of breastfeeding postpartum even though the American Academy of Pediatrics recommends breastfeeding a year or longer for optimal health. The Breastfeeding Success Company exists to help mothers, healthcare facilities, and employers to remove these barriers so mothers can find their own breastfeeding success. The Breastfeeding Success Company’s mission is to improve the health of mothers and their babies by providing the gold standard of breastfeeding medicine and neonatal dietetics when and where they need it. We aim to make breastfeeding support synonymous with postnatal care for mother and baby by increasing access, delivery  and the economics of quality support from International Board Certified Lactation Consultants® (IBCLCs).

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